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dc.contributor.authorSubhan riza, Bob-
dc.date.accessioned2019-12-20T08:37:06Z-
dc.date.available2019-12-20T08:37:06Z-
dc.date.issued2019-12-09-
dc.identifier.urihttp://repository.potensi-utama.ac.id/jspui/jspui/handle/123456789/3333-
dc.description.abstractAbstract—E-CRM is currently one of the major keys of a company in achieving the target of selling their products. Most companies today, used e-CRM without any consideration the effect of using e-CRM, such as information that is not right in use and is limited to general information delivery. E-CRM must be observed and monitored continuously to determine the extent of services provided to the company to users and buyers of their products. It is then, e-CRM can affect a quality of service and the net benefits obtained company is doing well or not. E- CRM in many forms in conveying information about products produced by a company, usually in the marketing of these products. The relationship between the user and the company must be closely and maintained mutual trust. The better the monitoring and delivery of their e-CRM, was influential excellent in quality of service and the net benefits obtained companies become more than without the use of e-CRM. One of the companies that implement e-CRM is PT. Garuda Indonesia. PT. Garuda Indonesia promote e-CRM in providing good quality services so as to obtain net benefits of the implementation of e-CRM.en_US
dc.language.isoen_USen_US
dc.subjectservice qualityen_US
dc.subjectnet benefitsen_US
dc.subjectstructure equation modellingen_US
dc.titleThe Effect of e-CRM towards Service Quality and Net Benefits Using Structure Equation Modelingen_US
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