| DC Field | Value | Language |
|---|
| dc.contributor.author | Dr. B. Herawan, Hayadi | - |
| dc.date.accessioned | 2022-11-12T08:47:20Z | - |
| dc.date.available | 2022-11-12T08:47:20Z | - |
| dc.date.issued | 2021-09-23 | - |
| dc.identifier.uri | http://repository.potensi-utama.ac.id/jspui/jspui/handle/123456789/5354 | - |
| dc.description | Technological developments are something that we
cannot avoid in today's life because technological advances
will run in accordance with scientific advances. Overall
humans cannot be separated from the existence of a
technology because technology is an easy way in every
human activity, especially technology really helps humans
get their needs and desires instantly. In growing human
needs and wants in a modern way, a technology also
requires marketing to manage all aspects of planning,
pricing, promoting and distributing goods and services that
satisfy the needs of both existing and potential buyers. can
be linked as a mutually beneficial pattern, if there is no
technology then marketing will be backward and will not
advance to meet the demands of the times.
Oranges are fruit commodities that have important
economic value and significant health value because they
contain high nutritional value. Citrus fruit is a source of
vitamin C which is useful for human health. The content of
vitamin C varies widely between varieties, ranging from 27-
49 mg/100 g of fruit flesh. The older the citrus fruit, the less
vitamin C it usually contains, but the sweeter the taste.
The Kalamansi orange (Citrusfortunela microcarpa) or
also called calamondin or Kalamansi is a plant in the
Rutaceae family, which has been developed and popular
throughout Southeast Asia, especially the Philippines
designed as the first model of the OVOP (One Village One
Product) program in Bengkulu City in 2011 [1] [2] [3] [4].
This is because this plant is easy to cultivate in Bengkulu
and has advantages compared to other oranges, namely:
high vitamin C content and more balanced calcium and the
harvest period of kalamansi oranges is relatively short,
which is six months from planting [5] [6]. With the
advantages that exist in kalamansi oranges, many processed
products can be produced, one of which is processed syrup.
Syrup is defined as a beverage product made from a mixture
of water and sugar with a sugar solution content of at least
65% or without other food ingredients or food additives that
are permitted according to applicable regulations [7] [8].
Kalamansi orange syrup is a processed product in the
form of a syrup made from Kalamansi oranges with a
distinctive taste. The sweet taste and sour taste of the
Kalamansi orange make the Kalamansi orange syrup one of
the most sought- after Bengkulu specialty products and
make Bengkulu souvenirs [9] [10] [11] [12]. | en_US |
| dc.description.abstract | One of the challenges for small and mediumsized businesses is how to develop marketing targets for the
products they produce, this can be done by utilizing
information technology. However, based on the records of the
Central Bureau of Statistics, most of the education levels of
small and medium- sized business actors are elementary
school graduates, which is 48% which causes them to not use
information technology as a means to expand their product
marketing. In this study, researchers conducted trials on the
Kalamansi Syrup Business to apply information technology in
the form of social media and sales applications such as Shopee,
Facebook, Lazada etc. From this application, it is found that
there is an increase in the number of customers who are
influenced by information from the application of information
technology | en_US |
| dc.publisher | CITSM 2021 | en_US |
| dc.subject | Information Technology, E-Marketing, | en_US |
| dc.subject | Kalimansi. Orange | en_US |
| dc.title | Information Technology Influence on the Marketing Strategy for Micro, Small & Medium Enterprises: Case Study on Kalimansi Orange Syrup Business | en_US |
| dc.type | Other | en_US |
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