| DC Field | Value | Language |
|---|
| dc.contributor.author | Dr. B. Herawan, Hayadi | - |
| dc.date.accessioned | 2022-11-12T10:36:10Z | - |
| dc.date.available | 2022-11-12T10:36:10Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.uri | http://repository.potensi-utama.ac.id/jspui/jspui/handle/123456789/5356 | - |
| dc.description | Micro, Small and Medium Enterprises (MSMEs) are one of
the business units that play an important role in economic
growth and development in Indonesia. MSMEs are also one
of the supporters of the economy in Indonesia, especially in
the lower and middle classes. MSMEs have a strategic role
in the government's efforts to overcome poverty and
unemployment, because MSMEs can absorb labor so that
unemployment due to not being absorbed by the workforce
in the world of work decreases[1][2][3][4][5].
At the beginning of 2020, the COVID-19 pandemic has
triggered negative sentiment towards various lines of
business, especially the MSME business. The negative
impact of the COVID-19 pandemic has hampered the
growth of MSMEs[6].
Indonesia, which is dominated by MSMEs as the backbone
of the national economy, has been affected by the COVID19 pandemic, not only in terms of production and income,
but also in the number of workers that must be reduced and
so on. limit yourself as long as a cure or vaccine for
COVID-19 has not been found," said Bengkulu Province
Cooperatives and Small and Medium Enterprises (MSMEs)
Head Erdiwan. Erdiwan added that the implementation of
the new normal era initiated by the government to deal with
the COVID-19 pandemic had created many new business
opportunities.According to him, in this new normal era,
people's shopping habits will change from conventional to
modern digital-based ways, because many people will
choose to do activities at home to avoid transmission of the
new type of corona virus[7][8][9][10][11].
SMEs in Bengkulu are asked to be able to adapt to the new
normal era if they don't want to be left behind. "This is an
opportunity for business actors to take advantage of digital
technology and hopefully with this pandemic there is a
lesson, SMEs can market their products through digital or
online. Bengkulu does not make economic efforts, it is
estimated that regional economic growth will only grow
below one percent. "If Bengkulu does not make economic
efforts, does not adapt to new habits this June, the result of
the economic calculation could be minus below zero
percent. According to Bengkulu Governor Rohidin
Mersyah, efforts to recover the economy in the midst of the
Covid-19 pandemic, the menu of financial services for
business actors and the public as consumers in each region
requires adjustments, in accordance with the conditions of
MSMEs (Micro, Small and Medium Enterprises) and the
understanding of the local community[12][13][14][15][16].
In terms of providing access to credit, banks must also
provide explanations or socialization to MSMEs and the
public. Even if, it is necessary to carry out intensive
assistance, starting from applying for capital loans to
sustainable development but if there is assistance, I believe
that MSMEs will be more productive," explained the 10th
Bengkulu Governor[17][18][19][20][21][22].
It is known from a survey from the Central Statistics
Agency of Bengkulu that until the third semester of 2020,
84 percent of MSMEs experienced a decrease in income,
78.35 percent of MSMEs experienced a decline in demand
because customers were affected by Covid-19. cannot
operate normally, 62.21 percent of MSMEs experience
financial constraints related to employees and operations
and 33.23 percent of MSMEs reduce the number of
employees[23][24][25].
As a formulation of the problem in this paper, what are the
characteristics and roles of SMEs in the economy and how
are the motivations and strategies of SMEs in dealing with
the COVID-19 pandemic. The purpose of this study was to
determine the characteristics and roles of MSMEs in the
economy and to find out how MSMEs' motivations and
strategies were in dealing with the COVID-19 pandemic.
The expected benefits of this paper are to provide
information to the public regarding matters relating to
MSMEs, as well as to motivate the community to play an
active role in developing MSMEs in Bengkulu Province. | en_US |
| dc.description.abstract | Technological developments in recent time of
globalization, especially computer-based communication and
information technology, where technology is the mainstay and
needs of the world community are highly important. This is due
to the very rapid development in the field of telecommunications
and computers, which has pushed the world community into a
fast-paced reform era, even though it has made information
central in the industrial and business. | en_US |
| dc.subject | Website, E-Commerce, MSME | en_US |
| dc.title | THE USE OF E-COMMERCE WEBSITE IN MSME PRODUCT MARKETING IN BENGKULU PROVINCE | en_US |
| dc.type | Other | en_US |
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