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Title: | The Effect of e-CRM towards Service Quality and Net Benefits Using Structure Equation Modeling |
Authors: | Subhan riza, Bob |
Keywords: | service quality net benefits structure equation modelling |
Issue Date: | 9-Dec-2019 |
Abstract: | Abstract—E-CRM is currently one of the major keys of a company in achieving the target of selling their products. Most companies today, used e-CRM without any consideration the effect of using e-CRM, such as information that is not right in use and is limited to general information delivery. E-CRM must be observed and monitored continuously to determine the extent of services provided to the company to users and buyers of their products. It is then, e-CRM can affect a quality of service and the net benefits obtained company is doing well or not. E- CRM in many forms in conveying information about products produced by a company, usually in the marketing of these products. The relationship between the user and the company must be closely and maintained mutual trust. The better the monitoring and delivery of their e-CRM, was influential excellent in quality of service and the net benefits obtained companies become more than without the use of e-CRM. One of the companies that implement e-CRM is PT. Garuda Indonesia. PT. Garuda Indonesia promote e-CRM in providing good quality services so as to obtain net benefits of the implementation of e-CRM. |
URI: | http://repository.potensi-utama.ac.id/jspui/jspui/handle/123456789/3333 |
Appears in Collections: | Penelitian |
Files in This Item:
File | Description | Size | Format | |
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paper bob subhan riza2.pdf | 274.21 kB | Adobe PDF | View/Open |
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