Please use this identifier to cite or link to this item: http://repository.potensi-utama.ac.id/jspui/jspui/handle/123456789/3333
Title: The Effect of e-CRM towards Service Quality and Net Benefits Using Structure Equation Modeling
Authors: Subhan riza, Bob
Keywords: service quality
net benefits
structure equation modelling
Issue Date: 9-Dec-2019
Abstract: Abstract—E-CRM is currently one of the major keys of a company in achieving the target of selling their products. Most companies today, used e-CRM without any consideration the effect of using e-CRM, such as information that is not right in use and is limited to general information delivery. E-CRM must be observed and monitored continuously to determine the extent of services provided to the company to users and buyers of their products. It is then, e-CRM can affect a quality of service and the net benefits obtained company is doing well or not. E- CRM in many forms in conveying information about products produced by a company, usually in the marketing of these products. The relationship between the user and the company must be closely and maintained mutual trust. The better the monitoring and delivery of their e-CRM, was influential excellent in quality of service and the net benefits obtained companies become more than without the use of e-CRM. One of the companies that implement e-CRM is PT. Garuda Indonesia. PT. Garuda Indonesia promote e-CRM in providing good quality services so as to obtain net benefits of the implementation of e-CRM.
URI: http://repository.potensi-utama.ac.id/jspui/jspui/handle/123456789/3333
Appears in Collections:Penelitian

Files in This Item:
File Description SizeFormat 
paper bob subhan riza2.pdf274.21 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.