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http://repository.potensi-utama.ac.id/jspui/jspui/handle/123456789/5354| Title: | Information Technology Influence on the Marketing Strategy for Micro, Small & Medium Enterprises: Case Study on Kalimansi Orange Syrup Business |
| Authors: | Dr. B. Herawan, Hayadi |
| Keywords: | Information Technology, E-Marketing, Kalimansi. Orange |
| Issue Date: | 23-Sep-2021 |
| Publisher: | CITSM 2021 |
| Abstract: | One of the challenges for small and mediumsized businesses is how to develop marketing targets for the products they produce, this can be done by utilizing information technology. However, based on the records of the Central Bureau of Statistics, most of the education levels of small and medium- sized business actors are elementary school graduates, which is 48% which causes them to not use information technology as a means to expand their product marketing. In this study, researchers conducted trials on the Kalamansi Syrup Business to apply information technology in the form of social media and sales applications such as Shopee, Facebook, Lazada etc. From this application, it is found that there is an increase in the number of customers who are influenced by information from the application of information technology |
| Description: | Technological developments are something that we cannot avoid in today's life because technological advances will run in accordance with scientific advances. Overall humans cannot be separated from the existence of a technology because technology is an easy way in every human activity, especially technology really helps humans get their needs and desires instantly. In growing human needs and wants in a modern way, a technology also requires marketing to manage all aspects of planning, pricing, promoting and distributing goods and services that satisfy the needs of both existing and potential buyers. can be linked as a mutually beneficial pattern, if there is no technology then marketing will be backward and will not advance to meet the demands of the times. Oranges are fruit commodities that have important economic value and significant health value because they contain high nutritional value. Citrus fruit is a source of vitamin C which is useful for human health. The content of vitamin C varies widely between varieties, ranging from 27- 49 mg/100 g of fruit flesh. The older the citrus fruit, the less vitamin C it usually contains, but the sweeter the taste. The Kalamansi orange (Citrusfortunela microcarpa) or also called calamondin or Kalamansi is a plant in the Rutaceae family, which has been developed and popular throughout Southeast Asia, especially the Philippines designed as the first model of the OVOP (One Village One Product) program in Bengkulu City in 2011 [1] [2] [3] [4]. This is because this plant is easy to cultivate in Bengkulu and has advantages compared to other oranges, namely: high vitamin C content and more balanced calcium and the harvest period of kalamansi oranges is relatively short, which is six months from planting [5] [6]. With the advantages that exist in kalamansi oranges, many processed products can be produced, one of which is processed syrup. Syrup is defined as a beverage product made from a mixture of water and sugar with a sugar solution content of at least 65% or without other food ingredients or food additives that are permitted according to applicable regulations [7] [8]. Kalamansi orange syrup is a processed product in the form of a syrup made from Kalamansi oranges with a distinctive taste. The sweet taste and sour taste of the Kalamansi orange make the Kalamansi orange syrup one of the most sought- after Bengkulu specialty products and make Bengkulu souvenirs [9] [10] [11] [12]. |
| URI: | http://repository.potensi-utama.ac.id/jspui/jspui/handle/123456789/5354 |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| 1. Information Technology Influence on the Marketing ......pdf | 483.43 kB | Adobe PDF | View/Open |
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