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Please use this identifier to cite or link to this item: http://repository.potensi-utama.ac.id/jspui/jspui/handle/123456789/5356
Title: THE USE OF E-COMMERCE WEBSITE IN MSME PRODUCT MARKETING IN BENGKULU PROVINCE
Authors: Dr. B. Herawan, Hayadi
Keywords: Website, E-Commerce, MSME
Issue Date: 2022
Abstract: Technological developments in recent time of globalization, especially computer-based communication and information technology, where technology is the mainstay and needs of the world community are highly important. This is due to the very rapid development in the field of telecommunications and computers, which has pushed the world community into a fast-paced reform era, even though it has made information central in the industrial and business.
Description: Micro, Small and Medium Enterprises (MSMEs) are one of the business units that play an important role in economic growth and development in Indonesia. MSMEs are also one of the supporters of the economy in Indonesia, especially in the lower and middle classes. MSMEs have a strategic role in the government's efforts to overcome poverty and unemployment, because MSMEs can absorb labor so that unemployment due to not being absorbed by the workforce in the world of work decreases[1][2][3][4][5]. At the beginning of 2020, the COVID-19 pandemic has triggered negative sentiment towards various lines of business, especially the MSME business. The negative impact of the COVID-19 pandemic has hampered the growth of MSMEs[6]. Indonesia, which is dominated by MSMEs as the backbone of the national economy, has been affected by the COVID19 pandemic, not only in terms of production and income, but also in the number of workers that must be reduced and so on. limit yourself as long as a cure or vaccine for COVID-19 has not been found," said Bengkulu Province Cooperatives and Small and Medium Enterprises (MSMEs) Head Erdiwan. Erdiwan added that the implementation of the new normal era initiated by the government to deal with the COVID-19 pandemic had created many new business opportunities.According to him, in this new normal era, people's shopping habits will change from conventional to modern digital-based ways, because many people will choose to do activities at home to avoid transmission of the new type of corona virus[7][8][9][10][11]. SMEs in Bengkulu are asked to be able to adapt to the new normal era if they don't want to be left behind. "This is an opportunity for business actors to take advantage of digital technology and hopefully with this pandemic there is a lesson, SMEs can market their products through digital or online. Bengkulu does not make economic efforts, it is estimated that regional economic growth will only grow below one percent. "If Bengkulu does not make economic efforts, does not adapt to new habits this June, the result of the economic calculation could be minus below zero percent. According to Bengkulu Governor Rohidin Mersyah, efforts to recover the economy in the midst of the Covid-19 pandemic, the menu of financial services for business actors and the public as consumers in each region requires adjustments, in accordance with the conditions of MSMEs (Micro, Small and Medium Enterprises) and the understanding of the local community[12][13][14][15][16]. In terms of providing access to credit, banks must also provide explanations or socialization to MSMEs and the public. Even if, it is necessary to carry out intensive assistance, starting from applying for capital loans to sustainable development but if there is assistance, I believe that MSMEs will be more productive," explained the 10th Bengkulu Governor[17][18][19][20][21][22]. It is known from a survey from the Central Statistics Agency of Bengkulu that until the third semester of 2020, 84 percent of MSMEs experienced a decrease in income, 78.35 percent of MSMEs experienced a decline in demand because customers were affected by Covid-19. cannot operate normally, 62.21 percent of MSMEs experience financial constraints related to employees and operations and 33.23 percent of MSMEs reduce the number of employees[23][24][25]. As a formulation of the problem in this paper, what are the characteristics and roles of SMEs in the economy and how are the motivations and strategies of SMEs in dealing with the COVID-19 pandemic. The purpose of this study was to determine the characteristics and roles of MSMEs in the economy and to find out how MSMEs' motivations and strategies were in dealing with the COVID-19 pandemic. The expected benefits of this paper are to provide information to the public regarding matters relating to MSMEs, as well as to motivate the community to play an active role in developing MSMEs in Bengkulu Province.
URI: http://repository.potensi-utama.ac.id/jspui/jspui/handle/123456789/5356
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